While consumers bought less overall, some online areas experienced good growth.
While online shopping dipped 3 percent this past holiday season, some e-tailers experienced greater growth than their offline counterparts which proves ecommerce has cemented itself as a viable channel, according to a study released today.
New consumer data from comScore's (NASDAQ : SCOR) latest survey illustrates that while consumers spent less online and offline, more people hit the Web to shop in November and December of 2008.
«E-commerce had the softest season of growth that comScore has observed since we began tracking in 2001, which clearly reflected the overall consumer retail environment,» Andrew Lipsman, director of industry analysis, told InternetNews.com.
«However, the e-commerce still outperformed offline retail in several key sectors which suggests that it is a healthier retail channel that the alternative,» said Lipsman, adding he believes the increased online activity indicates long-term health for the retail channel.
The news comes as businesses continue to deal with a recession environment that has consumers thinking twice about purchases in light of layoffs and potential job instability.
Ключевые слова: comScore, ecommerce, music, security, smartphones