The third top online category was clothing and accessories, which grew four percent from 2007. The research firm said more aggressive discounts and promotions, as well as bad weather that prohibited travel to brick-and-mortar stores, contributed to the spike.
The dip in online sales
Categories not faring as well included office supplies, which saw a 30 percent dip in online activity, and music and movies, which experienced a decline of 32 percent. Lipsman said consumer are likely relying more on digital devices such as smartphones and music players rather than CD players to enjoy music.
Jewelry and computer hardware both had a 24 percent decline in sales, year to year, though consumer electronics fared better with just a five percent decline.
Home and garden online sales dropped 14 percent and event ticket sales dipped 18 percent, year to year. Online bookstores saw a one percent drop, while toys and flower stores experienced a 7 percent dip in sales.
The survey also revealed that consumers with higher incomes spent more this past holiday. There was a 7 percent increase in online spending within households of at least $100,000 in annual income, while all other income segments logged declines in spending. The biggest dip was within households earning less than $50,000 a year with a drop of 13 percent compared to a year ago.
«;Security and comfort is, for the most part, an issue of the past,» Lipsman said of online shopping. «However, the more experience a consumer has making e-commerce transactions, the more likely they are to increase the frequency of purchasing online and buying more expensive items online, which can contribute to growth,» he said.
Ключевые слова: comScore, ecommerce, music, security, smartphones
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