The new rules

According to the new dispute «Once complete, the new on-resolution process, backed by customer support, will serve as the primary entry point for buyers who are unable to resolve disputes with sellers.»

If a buyer has been unsuccessful in working directly with a seller, the buyer can contact via a toll-free number or via Web-form. Customer Support representatives review the case, examining transaction details such as item description, buyer and seller track record, seller location, payment and shipping details.

If the buyer's claim warrants further investigation, will contact the seller. The new system will be rolled out gradually and be in place for all sellers by the holiday selling season, according to

grouped the announcements into three categories: Easier, more visual shopping, plus buyer incentives to drive more sales; key information including key information to set buyer expectations and help reduce your costs, which includes things like a «Smart FAQ» to address common buyer concerns; and «other updates to make selling on more efficient,» which encompassed the new dispute resolution

Many of the other changes have already been announced, previewed or are expansions of existing features on the site, and sellers will be relieved to see no mentions of fee increases after last year's pricing changes.

Still, a vague part of the new dispute is likely to come under attack from sellers. Though said in its statement in cases where «both buyer and seller may be right,» it will absorb the cost to reimburse the buyer on behalf of merchant, it also states «If five business days elapse without a response or a refund to the buyer, will refund the cost of the item and shipping to the buyer and, when appropriate, seek to recover transaction funds from the seller.»


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