Humanizing the issue
«The idea was to convey real human stories,» Dale Curtis, vice president of communications at the BSA, told InternetNews.com. «You don't have to take BSA's word for it to see how people are duped and the real impacts it's had on their lives.»
Another video features Thomas Rushing, a former college track star sentenced last December to three years in federal prison and three years of supervised release following jail time and a $10,000 fine.
Beginning in January 2004 during his sophomore year at the University of Texas, Rushing operated four for-profit Web sites that offered pirated copies of Adobe (NYSE: ADBE) and Macromedia software. Rushing and his partners sold what the BSA estimated was the retail equivalent of $2,500,000 in illegal software.
«I called it backup software,» Rushing said in the video which starts with him saying, «I'm a software pirate.»
«I feel ashamed and also feel confused,» continued Rushing. «I've wasted four years of my life doing this illegal activity. I'm a convicted felon anywhere I go.»
Analyst Roger Kay said the video campaign could prove effective if those in it are credible. «The numbers the BSA always issues aren't emotional, this speaks to another side of your brain,» said Kay, president of Endpoint Technologies Associates. "It puts a face on piracy which people often think of as a victimless crime.
«With everything going digital, including movies, piracy is a very real issue,» said Kay who does occasional consulting work for the BSA, though he was unaware of the Face of Piracy campaign until today.
«These stories are a wake-up call for distributors and users of illegal software,» said Robert Holleyman, BSA's president and CEO, in a statement.
In addition to the videos on pirates and developers, Curtis said a future series will focus on informants who reported illegally copying and distribution to the BSA.
«Even though we offer up to a million dollar reward based on a sliding scale, half the time these informants don't even want it,» said Curtis. «They say it's just the right thing to do.»
Ключевые слова: Adobe, anti-piracy, BSA, Corel, piracy
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